Narrative Highlights: Subway Tuna DNA

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Yonder has been monitoring faction activity and conversations following a New York Times article highlighting various claims that the tuna in Subway’s tuna sandwiches does not actually include tuna DNA. See highlights below.

If your brand is being included in this narrative, we encourage you to click below to spend 30 minutes with our team to unpack what’s unfolding and understand how the conversation could impact your brand and stakeholders.

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Tuna DNA in the News.

This narrative kicked off when the New York Times published an article highlighting claims that the tuna in Subway’s tuna sandwiches does not include tuna DNA. A more recent narrative trending was spurred by Dan Rather associating Subway’s tuna DNA with the DNA of the republican party. This has spurred more left-leaning factions to get involved in the narrative and take it more broadly to the mainstream.

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QAnon Posted First.

The narrative was first spurred by Qanon and Fox friends factions. It was actually a resurgence of an attempt to get the same narrative into the mainstream back in January 2021. Factions are utimately hoping the brand will respond and give them more opportunity to instigate engagement. It's a vicious cycle.

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Authentic Engagement.

The narrative was amplified by Vegans and Mainstream Left factions and introduced into the mainstream where the general public is now engaging with it in an authentic way. If 1-2 factions control a higher percent of the conversation, we consider this to be something to watch, as there factions may be attempting to frame the narrative.

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